SEARCH ENGINE OPTIMISATION | CONTENT CREATION
HAMERS 360 FITNESS SEO
Hamers 360 Fitness wanted to be the highest ranked fitness club in the area and they didn’t have much to work with. Based in Rossendale, Lancashire, there is no shortage of personal trainers and fitness clubs for those looking to get in shape and Hamers were struggling to compete in the digital arena.
We created an effective digital strategy tailored to meet our clients budget and designed to generate maximum visibility online. Incorporating search engine optimisation, regular social media posts and weekly content, alongside improving offline processes created a strong path to conversion.
The main goal was to be seen when a potential client was carrying out organic search, but we also hoped to provide as much value to those prospects as possible and strengthen the value proposition, making the path to purchase seamless. Those already attending classes were also a key focus as we wanted to maintain the post purchase engagement and keep clients coming back each session.
Content was a huge focus in the strategic effort to add value to both target segments. Tutorials, videos showing the classes, photography of classes/exercises/results, blogs giving advice and information, and even attaining press coverage for the brand were all vital in the project.
Results: A hugely successful campaign that has seen Hamers 360 Fitness ranked as one of the top bootcamps and fitness classes to attend in the local area.
It’s impossible to search for any type of fitness activity without coming across the brand. This has seen an ever-growing influx of client over the last two years that has allowed the business to grow at an unprecedented rate.
Since working with the fitness club, they have been able to move into a new, larger unit, and they are now running more classes than ever.