What is Creative Advertising?

At Hussel, we love to think outside the box. Sure it’s something that every agency will say, but seriously, we really don’t do bland. To us, advertising is so much more than simply creating a pretty video to run online that not one person pays attention to. We need something more. Advertising should be bold, disruptive and unapologetically creative if it hopes to make any impact in this world.

Whether it’s an advert designed to be awe-inspiring and emotional, or something hilarious and attention-grabbing, our creativity knows no bounds. We specialise in coming up with amazing ideas, capturing that concept and carefully crafting that content into adverts that are not just seen, but felt.

It’s about taking your brand’s message and translating it into a visual narrative that speaks directly to the heart and aligns with those core values of your target audience. We create adverts that make people stop and pay attention, that’s what gets us out of bed in the morning! And not to mention we’re now an award winning advertising agency (humble brag).

Advertising Should Break the Mould!

We’re just going to put this out there. Why settle for mundane when you can captivate and dazzle? There’s so much noise out there, no consumer is going to pay attention to a brand that does the same old same old. Think about it, how often do we tune out those pre-roll YouTube ads, or switch to our mobile phone whilst online players open up those annoying un-skippable adverts. Don’t even get us started on how bad TV advertising has become.

Creative advertising is about crafting unforgettable stories in such a way that compels them to take notice. Sometimes, it involves an idea that’s so left-field, our target audience are left dazed, amazed or in fits of laughter. That’s when an advert really works!

At Hussel Marketing, we combine unique ideation, script creation, and top-tier production to create adverts that don’t just grab attention – they hold it. And they said being disruptive was a “bad thing”, pfft.

Why Unique, Attention-Grabbing Adverts Work.

We live in a new world, a world constantly bombarded with content. The bottom line? attention is the new currency. Unique and engaging adverts cut through the noise, creating a memorable brand experience. They captivate the audience’s imagination, foster emotional connections, and drive deeper engagement.

This is not just about showing your brand; it’s about allowing people to experience your brand. We’ve always said, how do people feel when they encounter your brand/visit your site? If they answer is “they don’t feel anything” then we have some work to do!

The Process:

How We Create Advertising Campaigns

Ideation & Conceptualisation:

Our creative journey begins with ground-breaking ideas that form the bedrock of your campaign. At Hussel, we dive deep into your brand’s ethos, values, and objectives to unearth concepts that truly resonate. This phase is a collaborative effort, involving brainstorming sessions, market research, and trend analysis. We believe that the best ideas are born from a deep understanding of your brand’s identity and your audience’s desires. Our team works tirelessly to create concepts that are not only innovative but also align perfectly with your brand’s vision, setting the stage for a campaign that stands out.

Scriptwriting & Storyboarding:

Once we have the concept nailed-down, our expert writers and production team take over turning these ideas into compelling narratives and visual blueprints. This is where your story really begins to take shape. Our scriptwriters craft engaging and emotionally resonant scripts that capture the essence of your message, while our artists create storyboards that lay out the visual journey of the advert. This step is crucial in visualising the final product, ensuring that every scene, every shot, and every transition is meticulously planned to convey your story in the most impactful way.


The production phase is where the storyboard is brought to life. Utilising cutting-edge technology and a skilled film crew, we ensure that every aspect of the advert is executed with precision and artistic flair. This stage involves location scouting, casting, shooting, and capturing the perfect visuals and audio that embody your brand’s story. Our production team, equipped with the latest cameras, lighting, and sound equipment, works diligently to create a seamless and visually stunning representation of your narrative. The focus here is not just on quality but also on creativity and innovation, ensuring that each frame literally projects your brand’s uniqueness.


In the post-production phase, our editors, animators and graphic designers work their magic to add the final touches to your advert. This is the point at which raw footage is transformed into a polished and impactful piece. Our team utilises advanced editing software and techniques to refine the visuals, enhance the audio, and integrate any special effects or animations. Colour grading, sound design, and visual effects are meticulously applied to ensure that the final product is not only aesthetically pleasing but also emotionally engaging. This phase is critical in ensuring that the final advert aligns with the initial vision and objectives, delivering a message that is both powerful and memorable.

The ROI Benefits of Creative Advertising Campaigns.

The part that many production companies just don’t place enough focus on. The ROI! Sure we’ve made an advert that could stop traffic, but will it actually do what we want it to do?

Will it generate sales?
Will it raise brand awareness?

It’s all well and good making a professional advert, but we need it to also functionally work. This is where our unique viewpoint as a marketing agency comes into play.

When we create advertising campaigns, we focus on how investing in high-quality, creative advertising has a direct impact on your return on investment (ROI). Great adverts not only increase your brand visibility but also enhance brand recall and customer loyalty. This leads to higher engagement rates, more conversions, and ultimately, increased sales and profitability.

Why Choose Hussel for Your Creative Advertising Needs?

At Hussel, we don’t just create adverts; we create legacies. Our team of seasoned professionals are passionate about pushing boundaries and delivering results that matter.

We understand the importance of ROI and tailor our creative solutions to maximise your investment. Our commitment to innovation and excellence makes us the ideal partner for brands looking to make a lasting impact.

Our relationship doesn’t end with the final cut. We offer continuous support and campaign management to ensure that your advert reaches its full potential, analysing performance and making adjustments for optimal impact.

Make Your Brand Unforgettable

Contact us to learn more about our process and how we can help transform your brand’s presence in the market. With Hussel, it’s not just about advertising; it’s a your customers loving what you do!

Customer reviews.

We’re not going to sit here and tell you how amazing we are because let’s face it, anyone can pretend they’re the mutts nuts. But we will include a few of the client reviews we’ve received on our journey, hopefully giving you more of an insight into what it’s like working with us.

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

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