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Sep 2
How to Make Your B2B Business Regularly Go Viral on TikTok: A Cheeky Little Guide

Think your B2B brand has no chance of going viral on TikTok? Think again. With the right strategy, creativity, and a little bit of boldness, any business can find its place in the TikTok spotlight.

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Jun 22
Embracing Disruptive Marketing: A Meeting with Boston University’s Finest

I made my way to London last week to meet with some Boston University students that are currently spending a couple of months in the UK. And let me tell you, they did not disappoint!

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Jun 9
When Preparation Meets Opportunity: Lewis Ellis Guest Lectures in Edinburgh

This past week, I took a cheeky little (4.5 hour) road trip up to Edinburgh, where I ditched the usual business attire for something a tad less formal and a bit more adventurous.

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May 4
I Think Every Business Owner Should Consider Being a Mentor!

I try to regularly attend schools and colleges to talk to students and hold workshops. I think I’ve been to at least 11 this year and it’s only May! If you’re wondering why … well it’s because I believe in GOOD KARMA

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Apr 15
How to Spot a Genuine Marketing Expert Amidst the Imposters

Ever scrolled through LinkedIn and wondered, “Is this person really a marketing expert, or are they just faking it till they make it?” It’s a minefield out there, but fear […]

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Apr 8
How to Master Social Media Advertising in B2B: Spark Curiosity, Win Attention!

The key? Capture attention and spark curiosity immediately, and you’re on the path to success. That’s the secret behind great advertising.

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