Hussel Marketing

What happens when you throw £500 on the table and challenge a group of teenagers to start a real business? At Bolton UTC, we turned a lesson in entrepreneurship into a live, guerrilla-style business challenge. With no safety nets, two 13-year-olds built a profitable venture from scratch — proving that disruptive marketing isn’t just for brands, it’s a mindset that starts young. Here’s why sending the elevator back down matters now more than ever.

We’ve all seen the lifeless campaigns, the hollow slogans, the brand-safe content so over-polished it barely registers. We’re expected to believe this still works in 2025. That staying bland and forgettable is somehow the height of strategy. It isn’t. It’s fear masquerading as competence. The world has changed—and your audience has changed with it. People don’t trust brands. They don’t trust institutions. What they do crave, and desperately, is truth, edge, impact. And they can spot manufactured authenticity from miles away.

Chaos marketing isn’t about making noise for the sake of it. It’s about cutting through the noise with a signal so real, so raw, that people can’t help but feel it. This isn’t disruption for disruption’s sake. It’s controlled detonation. Strategic provocation. A way to shed what’s safe and step into something far more powerful: truth. We’re not just doing marketing … we’re creating movements!

In a world where everyone’s fighting for attention, playing it safe is the fastest route to being ignored. Brands that whisper don’t get heard. Brands that follow the rules rarely lead. And brands that aim to please everyone often end up meaning nothing to anyone. At Hussel, we don’t do ‘middle of the road.’

Let’s get one thing straight: humans are wired to remember experiences, not sales pitches. The Hippocampus (that’s a part of your brain, not a university for hippos) processes experiences differently than it does other information, creating stronger neural pathways and more vivid memories.

Ok let’s cut to the chase. What the hell is guerrilla marketing? Basically, it’s creative, audacious and often pugnacious marketing approach that turns limited budgets into unlimited impact. So want […]