Setting You Apart From Competition

Many moons ago, being called disruptive carried with it negative connotations. They’d tell you to sit you in the corner for being different, explain the need to “fit in”, and revert back to “what we’ve always done”. This mentality seems to have also carried through to the business owners of yesteryear, leaving most industries ripe for a little … well disrupting.

For those forward-thinking organisations that are willing to push past societal “norms” the rewards are generally quite great. Disruptive campaigns have the ability to propel your brand and its perceptions into the stratosphere. Interestingly, once competitors discover what you’ve done and that it has worked, they often try to replicate. Funny how that happens right? One small step and all that …

Resonate With Your Audience

You know your audience right? You know what makes them tick! So our job is quite easy if you think about it. All we do is find clever ways to create something attention grabbing that your target audience would love! When done right, they’ll seek you out, tell everybody what they have seen and really connect with your brand.

Disruptive campaigns are a way for your prospective customers to clearly see what you stand for and align their personal values, with your brand values. When you create something so powerful that resonates on a deeper-level with your target audience, it no longer feels like marketing too them. It just feels right!

Tailor Campaigns To Suit Any Budget

Have you actually watched adverts on TV/Online recently? Especially those from the big brands? They really are just plain awful! The same tired, boring ideas, being repurposed and routinely pumped out across the same channels. No doubt by people that would describe one of their main hobbies as “being a foodie”. Just FYI it’s not a hobby! Eating is not a hobby!

These geniuses really are spending tens (often hundreds) of thousands of moolah creating these advertising abominations. It’s almost a type of sick joke. Disruptive Marketing is not about who can spend the most cash, take the largest commission and order a round of Krispy Kreme doughnuts to pure nothingness with a client.

It’s about understanding the budget and then looking at how you can make maximum impact and generate the greatest ROI possible. The best part, you really can tailor to any budget, you just have to get a little more creative and go left-field.

Generate An Emotional Response

The best marketing campaigns out there are those that generate an emotional response. With disruptive marketing campaigns, that is the mission at hand. We want to elicit a response that generates real feelings within our target audience. We want them to laugh, cry, feel shocked … you get the picture. We want them to stop, pay attention and actively engage in what we’re doing.

Bland and beige has no place in disruption. We strive to draw those around us into the story and connect with them on an emotional level. When someone buys from you on emotion, logic goes out the window. They feel so strongly about your offering, they HAVE TO work with you. The best campaigns are those that have never been seen before and those that offer value.

A Few Cheeky
Creative Campaigns!


Infusion 51a approached Hussel to craft their first ‘disruptive’ campaign in the Middle East as they were working to build relationships and make connections with Dubai-based investors.

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We filmed a disruptive campaign in public which went viral immediately! We hired Elton Tom, “Security”, “Primark” staff, even managing to get hold of a Bentley (which we broke and had to tow home!)

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We had six days to pull together an advert! Literally just 144 hours from ideation to filming. We don’t know about you, but those types of sexy challenges, with strict time limits and budgets, get us all hyped up!

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When Lewis had his Apple AirPods stolen off a Qatar Airways layover flight in Doha he had the joy, nay the privilege of watching them travel the world for no less than five months …

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Customer reviews.

We’re not going to sit here and tell you how amazing we are because let’s face it, anyone can pretend they’re the mutts nuts. But we will include a few of the client reviews we’ve received on our journey, hopefully giving you more of an insight into what it’s like working with us.

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

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