As we know by now, disruptive marketing is all about breaking through the clutter and making a lasting impression, but it can be a daunting task.

Here at Hussel, we have been helping many brands successfully employ campaigns that not only turned heads but also left a lasting impact.

Let’s look at three top campaigns where we dared to think outside the box, challenging traditional norms to achieve remarkable results for clients!

M60 Skip MTV Pool Party

In one unique campaign, M60 Skip Hire wanted to take an unconventional route to build brand recall. The fact is that no one truly cares about who they get a skip from, and the goal was to change that!

With this request from the client, we came up with a memorable event – a pool party in a skip tank. This seemingly outrageous idea not only grabbed attention but also became a local sensation with many news outlets reporting on this crazy pool party.

The brilliance of this campaign lies in its ability to turn an ordinary service into an extraordinary experience. This not only increased local brand visibility but also made M60 Skip Hire a memorable name in the minds of consumers.

And when it comes time to hire a skip, only one company sticks in their mind …

In an industry where differentiating yourself from competitors can be quite a challenge, this campaign helped M60 stand out by creating this positive association!

Injecting Personality into Brennan Industries

The problem with B2B marketing is that companies often come across as too formal or dull. That was the issue Brennan Industries was facing, as a company in an industry not known for excitement.

As a huge company, they were not struggling with attracting more customers, but rather they had hit a blind spot in their marketing. With this campaign, they really wanted to disrupt the norm and inject more personality into their brand!

Through this creative video content, we helped Brennan Industries bring its brand to life, by sharing stories and capturing the attention of its audience. In B2B marketing, emotional appeal is more unconventional, but we proved that connecting with the human side of businesses can set a brand apart.

At the end of the day, B2B marketing isn’t purely transactional; there are still people behind the business who connect on an emotional level.

Disrupting Norms with a Naked Billboard

As a disruptive agency, who would we be if we simply talk the talk and can’t walk the walk? When I explain disruption to clients, I always find myself saying: “You don’t need to get naked on a billboard to be disruptive.”

With that, eureka! I was inspired to come up with my most disruptive billboard yet. Taking inspiration from Burt Reynolds’ iconic Cosmopolitan centrefold, we created a billboard that was not just about advertising our services but about living by our values.

Yes, disruption is about shock value, but it is also about showcasing authenticity and creativity. With this billboard, it was about living our values and showcasing how far a little creative thinking can go!

As our lives are constantly saturated with messages, these disruptive campaigns stand out as great examples of how brands can use creativity and authenticity to their advantage!

Want to create an attention-grabbing campaign like these? Here at Hussel, our team of marketing disruptors knows exactly how to do that and how to turn heads with our creativity.

Ready to disrupt the world? Let’s chat!