Blog.

Embracing Disruptive Marketing: A Meeting with Boston University’s Finest

The past few weeks have been an absolute whirlwind. From managing a hectic schedule at the marketing agency to battling relentless hay fever, it feels like life has thrown everything at me at once.

Imagine trying to navigate through your day-to-day responsibilities while being allergic to flowers!

It’s a unique challenge that leaves me looking puffier than a puff-eyed puffball.

Despite these obstacles, I made my way to Londinium to meet with some Boston University students currently spending a couple of months in the UK. And let me tell you, they did not disappoint!

Initially, I had my reservations about meeting students from the USA. There’s a stereotype that Americans don’t quite grasp sarcasm and believe we Brits have bad teeth.

I have to say, I was only half right about that! The students were a delight, and their enthusiasm was truly infectious.

 

 

The highlight of the trip was the opportunity to discuss the real side of marketing and advertising career progression—the side that often gets overlooked or sugar-coated.

It’s crucial for aspiring marketers to understand the realities of the industry, from the creative highs to the challenging lows.

A special thank you to Anne Danehy from Boston University for reaching out and inviting me. It was an honour to share my experiences and insights with such a bright and eager group.

Talk 32 in the last 36 months completed! ✅

Disruptive marketing and creative advertising are at the core of what we do at our marketing agency.

For us we’re not just focused on creating flashy campaigns; we delve deeper, challenging the status quo and delivering results that make a real impact.

Meeting with the next generation of marketers reminds me why I love this field—it’s ever-evolving, and there’s always something new to learn and explore.

 

 

I hope the students found the talk useful and took away some valuable insights.

Engaging with young minds is always a refreshing experience, and it’s inspiring to see their passion for the industry.

In conclusion, while hay fever might be my current nemesis, it hasn’t dampened my spirit or my commitment to the world of disruptive marketing.

Here’s to many more enlightening discussions and continued innovation in creative advertising.

Cheers to new connections and the endless possibilities they bring!