(With Real Life Examples Of How We Did It With FASTSIGNS.)

In the world of B2B marketing, TikTok might seem like an unexpected place to promote your business. After all, isn’t it just for teens and 20 year olds publicly dancing, twerking and sharing god-awful lip-sync videos?

Well Yes … But it’s a Yes & No …

You see with over a billion users, TikTok has continued to grow and evolve, and has basically muddled its way through into a platform where any business—including B2B businesses & brands—can explode into the limelight (and it doesn’t even have to be pure cringe).

At Hussel Marketing, we’ve cracked the TikTok code with our clients, and we don’t usually share our secrets. Not to mention we can’t be bothered shouting over “gurus” that show off their 100’s of thousands of views for their client (they just forget to mention they already had millions of followers) or the millions of views on a single video (which is generally down to pure look and totes inconsistent). But who are we to judge right … they technically got those results.

We however try to look at a more consistent and logical process, one that involves creativity and generates regular and maintained growth.

We’ll talk you through our guide using our super-normal, B2B client, FASTSIGNS to exemplify what you should do with your business.

What started as a challenge to grab attention around a signage company turned into a full-blown, regular viral successful social strategy—gathering nearly 493,000 views in a year.

And the best part? None of it was a fluke.

It was the result of a strategic planning, inspired by other creative, and applying an outside-the-box, slightly cheeky approach to content creation.

Yes even for a more traditional business! It can be done!

Here’s how we did it, and how you can make your B2B business go viral on TikTok too.

1: Find Your Unique Angle

B2B marketing doesn’t have to be boring, especially on TikTok.

In fact, the more unexpected your content, the better it performs. For FASTSIGNS, we knew that we needed to think outside the box to stand out in a competitive space.

Instead of simply showcasing their signage products, we pitched the idea of letting fans request their own custom signs—whether it was for their favourite band, sports team, or even an F1 driver.

We didn’t want to just bore the audience with “ooh look we made a sign” style content; we wanted to do something that that was fun, engaging, and unexpected from a B2B brand.

Pro Tip: Find your brand’s unique hook and use it to your advantage. What can you offer that’s quirky, fun, or completely out of the ordinary? Oh and you don’t have to create an idea from scratch. Look at what’s already out there, what successful creators are doing that people love and adapt their style to match your brand. Shneaky Shneaky … but it works.

2: Encourage User Interaction

The key to going viral on TikTok is get that engagement y’all.

Don’t just pump out any ol’ shite content; focus on about opportunities for your audience to interact with your brand.

With FASTSIGNS, we opened up the door for a flood of engagement when we switched focus on allowing users to request their own personalised signs—this turned the viewers into participants, and the account took off.

Like yeah we know we don’t sell these little dopey signs, but it didn’t matter! More eyes, more views, more reach and only one name in the mind of those when thinking “who can we get a sign from”

Within months, we saw a massive jump from 5,000 views then without warning to 50,000 then 100,000 views per month, along with 6,200 comments and over 31,000 likes, it was clear to see this type of content just hits a little different.

Not to mention the TikTok users loved feeling like they were a part of the action, with some literally ringing the office to request their sign in the next video (to the annoyance of the sales team)

Pro Tip: Get your audience involved. Whether it’s through challenges, requests, or feedback loops, give them a reason to engage with your brand on a personal level. And do it in a way that they can actual care about what you’re doing!

3: Create Relatable and Shareable Content

What do signage and F1 have in common?

On the surface, not much …

But TikTok thrives on niche communities that are passionate about their interests.

By tapping into these fan bases—whether they were music lovers or sports fanatics—FASTSIGNS’ content became relatable, shareable, and, most importantly, regularly viral.

Once the requests started rolling in, our signs didn’t just stay in the TikTok feed; they were shared across other platforms and even made their way into the industry Press.

Pro Tip: Make your content easy to share and relate to. The more niche and connected it feels to specific communities, the more likely it will spread like wildfire.

4: Stay Consistent and Authentic

Consistency is crucial in building a TikTok following. Posting regularly keeps you on your audience’s radar, and authenticity keeps them coming back.

With FASTSIGNS, we made sure the content was always fresh, genuine, and aligned with their brand voice—lighthearted, but never forced.

We wanted to find fun ways to show off what they could do while staying true to their business identity.

Pro Tip: Don’t try to be a brand you’re not. Find your voice and stick to it, whether it’s cheeky, informative, or laid-back. Authenticity is what resonates most on TikTok.

5: Leverage Data and Adapt

As we watched the FASTSIGNS TikTok account grow, we didn’t just sit back and relax.

We continually tweaked and adjusted based on what the analytics were telling us. Certain types of requests performed better than others, and we used that data to double down on content that people loved.

This agile approach allowed us to turn a few thousand views into nearly half a million over the course of a year.

Pro Tip: Always keep an eye on your performance metrics and be willing to pivot. TikTok’s algorithm rewards content that resonates with users, so if something’s working—lean into it!

6: Take Risks and Have Fun!

FASTSIGNS didn’t just embrace TikTok—they had fun with it, and that made all the difference. TikTok is a platform built on creativity and spontaneity, and brands that are willing to take a few risks and step outside their comfort zones often reap the biggest rewards.

By allowing users to influence the content, FASTSIGNS became an unexpected viral sensation, and the success translated into brand awareness, engagement, and even press coverage.

Tip: Don’t be afraid to push boundaries. If you can make something as seemingly niche as signage go viral, your B2B brand has potential too.

So That’s All Folks: Ready to Regularly Go Viral?

Think your B2B brand has no chance of going viral on TikTok?

Think again. With the right strategy, creativity, and a little bit of boldness, any business can find its place in the TikTok spotlight.

At Hussel Marketing, we’ve proven that even in industries that feel “serious” or class themselves as “boring,” there’s always a way to create engaging content that breaks through the noise.

So, what are you waiting for?

If you’re ready to take your B2B marketing to the next level, let’s get disruptive.