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Aurigny Airlines: Bringing Mavis Home – Creative Social
After helping share Mavis Brown’s story with Guernsey, there was only one thing left to do. Bring her home.
Mavis had left the island as a little girl during the Second World War, evacuated from the place she loved and carrying those memories with her for a lifetime. Her story was warm, moving and incredibly human, and after the first film reached hundreds of thousands of people, it was clear that this had become much bigger than content.
This was about giving Mavis the chance to return to Guernsey for Liberation Day, reconnect with the places that shaped her, experience the island with her family and feel the warmth of a community that had already taken her story to heart.
Some projects are built to generate reach. This one was built to mean something.



The Brief
Bring Mavis Brown back to Guernsey for Liberation Day and capture the experience in a way that felt honest, emotional and true to her story.
The challenge was balancing a lot of moving parts without ever letting the logistics get in the way of the emotion.
Flights, family, filming, island locations, Liberation Day events, vintage vehicles, community moments and a story that needed to be handled with real care.
This was not about staging a glossy brand moment.
It was about documenting something real as it unfolded, letting Mavis’s lived experience guide the story, and creating a film that helped people understand what returning home really meant.
The Creative Idea
We created a documentary-style follow-up film around Mavis’s journey back to Guernsey, capturing her return to the island she had left as a child evacuee and the moments that followed during Liberation Day.
The idea unfolded across three connected layers:
– A surprise journey home with Aurigny Air Services, bringing Mavis and her family back to Guernsey
– A sensitive documentary shoot following her reconnection with the island, the celebrations and the people around her
– A wider collaboration between Aurigny Air Services, IWM, Manchester Airport Group, Aether Terminal, Visit Guernsey and many other partners
The power of the story came from not over-controlling it.
We followed the moments you simply cannot script in advance: the memories that came back, the places that mattered, the conversations with family, the warmth from the island and the emotion of seeing someone return to somewhere that had never really left her.
This is the kind of storytelling that only works when a brand is brave enough to step back from selling and give the story the space it deserves.
What Aurigny Said …
“This is the second project we’ve worked on with Hussel – which differed significantly from the first – yet, each time they’ve demonstrated a solid ability to source the right talent for the right projects. This one had to be delicately handled, whereby we entrusted Hussel to work with a vulnerable customer directly – they worked with great care, empathy and professionalism and I’d have no hesitation recommending Hussel as a trusted partner”
Samuel Talbot – Head of Marketing, Brand & PR
Results
The campaign became one of the most meaningful pieces of work we have ever delivered.
– Over 600,000 views
– Huge emotional engagement across social media
– Widespread awareness of Mavis’s story across Guernsey
– A whole island connected with her journey home
– A Liberation Day film that brought together history, family, memory and place
– A major collaborative project involving Aurigny Air Services, IWM, Manchester Airport Group, Aether Terminal, Visit Guernsey and many other partners
– A once-in-a-lifetime experience created for Mavis and her family
– Possibly the most amazing story we have ever had the privilege to capture
This was never just about views.
It was about resonance.
Conclusion
Bringing Mavis home was one of those projects that reminds you why storytelling matters.
People often think marketing is adverts, sales tactics, media spend or flashy campaigns, but the work that stays with you is the work that connects on a human level.
The work that gives someone’s story a platform. The work that makes people stop scrolling not because they have been tricked by a hook, but because they genuinely feel something.
Aurigny Air Services truly helped bring a story full circle.
They gave Mavis and her family a Liberation Day they will never forget, while giving the island a story that connected its past with its present in the most human way possible.
For Hussel, this was more than a campaign.
It was a reminder that the best work does not always come from shouting louder.
Sometimes it comes from listening properly, caring deeply and knowing when the story in front of you is already powerful enough.
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Head of Marketing, Brand & PR - Aurigny Airlines
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