Our
Work.
Aurigny Airlines – PR / Experiential / Advertising
At Hussel Marketing, we believe creativity should do more than look good.
It should mean something.
So when Aurigny invited us to help bring Christmas joy to children supported by The Sunflower Project, this wasn’t treated as a campaign.
It was treated as a responsibility.


The Brief
Create a Christmas moment that would genuinely matter.
Something for children who carry more than they should at this time of year.
Something the whole island could quietly stand behind.
The challenge wasn’t attention.
It was sensitivity.
No forced sentiment.
No overproduction.
No marketing-for-marketing’s-sake.
Just something real.
The Creative Idea
Rather than shouting about Christmas, we designed a campaign that invited Guernsey to show up.
The idea unfolded across three connected layers:
– A live PR moment that asked the whole island to take part
– A physical transformation built inside a working commercial aircraft hangar
– A real-time advert, captured as events unfolded, without script or safety net
Each element designed to feel human, not manufactured.
What Aurigny said …
“What impressed me most was whether the whole of Guernsey would really light up their hearts and light up the skies as the aircraft circled above. And they did.
What a testament that is to everyone involved. Every bit of work was well worth it.
It’s been extraordinary to be part of campaign involving our team from Aurigny, and an outside organisation like Hussel, who cares so much about projects of this nature.”
Phillip Saunders – Chief Commercial Officer, Aurigny
Results
The campaign delivered significant results across both emotional and commercial metrics:
– Hundreds of local islanders taking part in the live torchlight moment lighting up the whole of Guernsey as the plane passed overhead
– A full flight of children experienced a bespoke Christmas journey created specifically for them
– Multiple press features across Guernsey and Jersey news outlets
– Over 1 million social media views in under 72 hours
– Widespread organic sharing and positive sentiment across community channels
– A fully delivered brief and a highly satisfied client partnership
For Hussel, the project represents a defining example of its approach to experiential marketing: using disruption not for shock value, but to create moments that genuinely matter
Conclusion
This campaign reminded us why Hussel exists.
To protect creativity from becoming hollow.
To build work that brings people together.
To create moments that leave something behind once the lights are switched off.
This wasn’t another attempt to do Christmas louder.
It was about doing it properly.
And we were incredibly proud to do it alongside an airline, a charity, and a community that showed up in a way none of us will forget.
This is what creativity looks like to us.
This is why Hussel exists.
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