Our
Work.

Home / Our Work / Aurigny Christmas Hangar – PR / Experiential / Advertising

Aurigny Christmas Hangar – PR / Experiential / Advertising

At Hussel Marketing, we believe creativity should do more than look good. It should make people feel something, bring people together and leave a mark long after the campaign has finished.

So when Aurigny Air Services invited us to help create a Christmas experience for children supported by The Sunflower Project, this was never treated as just another festive campaign.

It was a chance to create something that genuinely mattered.

A moment for children who carry more than they should at a time of year that can be difficult, emotional and overwhelming for many families.

A moment for the island to quietly rally behind them. A moment that needed to be handled with care, not covered in glitter and forced sentiment.

The Brief

Aurigny wanted to create a Christmas experience that would genuinely matter to the children supported by The Sunflower Project, while giving the wider Guernsey community a way to be part of something positive, thoughtful and deeply human.

The aim was not to create another loud festive campaign packed with sparkle for the sake of it. This needed to be sensitive, sincere and built around children who often carry more than they should, especially at a time of year that can feel overwhelming for many families.

Our job was to shape an idea that could bring people together without forcing emotion, over-producing the moment or turning a meaningful cause into marketing theatre. It had to feel real, because the people at the heart of it deserved nothing less.

 

The Creative Idea

Rather than shouting about Christmas, we designed a campaign that invited Guernsey to show up.

The idea unfolded across three connected layers:

– A live PR moment that asked the whole island to take part

– A physical transformation built inside a working commercial aircraft hangar

– A real-time advert, captured as events unfolded, without script or safety net

Each element designed to feel human, not manufactured.

 

What Aurigny said …

“What impressed me most was whether the whole of Guernsey would really light up their hearts and light up the skies as the aircraft circled above. And they did.

What a testament that is to everyone involved. Every bit of work was well worth it.

It’s been extraordinary to be part of campaign involving our team from Aurigny, and an outside organisation like Hussel, who cares so much about projects of this nature.”

Phillip Saunders – Chief Commercial Officer, Aurigny

Results

The campaign delivered significant results across both emotional and commercial metrics:

– Hundreds of local islanders taking part in the live torchlight moment lighting up the whole of Guernsey as the plane passed overhead

– A full flight of children experienced a bespoke Christmas journey created specifically for them

– Multiple press features across Guernsey and Jersey news outlets

– Over 1 million social media views in under 72 hours

– Widespread organic sharing and positive sentiment across community channels

– A fully delivered brief and a highly satisfied client partnership

For Hussel, the project represents a defining example of its approach to experiential marketing: using disruption not for shock value, but to create moments that genuinely matter

Conclusion

This campaign reminded us why Hussel exists.

To protect creativity from becoming hollow.
To build work that brings people together.
To create moments that leave something behind once the lights are switched off.

This wasn’t another attempt to do Christmas louder.

It was about doing it properly.

And we were incredibly proud to do it alongside an airline, a charity, and a community that showed up in a way none of us will forget.

This is what creativity looks like to us.
This is why Hussel exists.

We have worked with Lewis for the last 6 months to help us create unique brand experiences that result in buzz and social content and ultimately visibility to drive a positive change in brand perception. Lewis is extremely innovative and understands how to turn a brand vision into a real life experience that is highly impactful. It’s not just about the experience itself - it’s the finer details that make his campaigns stand out. Each campaign has delivered extremely high reach and engagement. What has been most impressive is how authentic the ideas have been and close to the brand DNA
Rhiannon Scarlett

Chief Marketing Officer - TGI Fridays

"Lewis’ ability to create out of the box and engaging campaign ideas is a real superpower, especially in a world where simply throwing money at a paid ad is often mistaken for great marketing. Our recent Free Burger Booth activation allowed us to engage with new and existing guests, capture data, create incredible content and give people a new reason to talk about our brand. Having Hussel to call on to add a new dimension to a campaign is a tremendous gift! I trust that my brand is not only safe in the hands of Lewis and Hussel, but that whatever crazy idea they pitch will excite our audience, energise my marketing team and impress our stakeholders."
Holly Hatwell

Brand Manager - Revolution Bars

"Absolutely love working with Hussel. We have been working with Lewis and his team for a year now and he always goes above and beyond. He listens to what our priorities are, guides us to the best solution and adapts our plan with him to suit. His experience and knowledge is second to non and he always has our company’s best interest at heart. We feel like the Hussel team are an extension of our own and we are looking forward to the next chapter of working with them."
Katie Clay

Operations Director - Gamble FS

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

Lewis came into the business with a completely fresh perspective and quickly challenged the way we were thinking about marketing. He didn’t just suggest ideas, he helped us rethink how we position HardHats, how we communicate our value, and how we consistently show up in front of the right people. Since working together, we’ve seen a clear increase in inbound leads, new customers coming through the door, and, just as importantly, far more people talking about HardHats within the industry. The brand feels more confident, more visible, and more credible as a result. Lewis brings energy, clarity, and a genuine understanding of how to turn marketing into something that actually drives growth. It’s made a real difference to the business.
Ashley Lewer

Owner / Founder - HardHats UK

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

Request a Quote.

To request a quote please give us more information on what your project requires and our team will contact you back within 24 hours.

For anything more urgent please give us a call using our contact number.

This field is for validation purposes and should be left unchanged.