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Bringing Absolute Collagen to Life Through CGI – Creative Social Content

When the UK’s leading collagen supplement brand approached us, they needed something extraordinary – a social media campaign that would not only showcase their product but also visually capture its transformative power.

After several discussions, we pitched the bold idea of using an iconic British landmark: the Angel of the North. And let’s be honest – when it comes to symbolic female figures in the UK, there’s nothing quite like the Angel.

The Creative Challenge

The client came to us with one request: create a CGI-driven piece of content that would stand out on social media.

We took that request and ran with it, pitching the Angel of the North as the perfect metaphor for transformation. The rusty exterior of the sculpture provided the ideal canvas to demonstrate the rejuvenating effects of the collagen supplement.

 

Execution and Solution

The concept was clear: bring the Angel of the North to life. We filmed on location with actors, capturing real-time footage around the iconic sculpture. But the real magic happened in post-production.

Using state-of-the-art CGI and animation, we transformed the weathered, rusty angel into a radiant, gleaming figure.

The angel interacts with the brand’s collagen sachet, and as she consumes it, her form begins to sparkle and glow, symbolising the strength, renewal, and vitality the product brings to its users.

Our team combined live-action filming with advanced CGI to deliver:

– Real-Time Filming with Actors: We shot on location at the Angel of the North, using actors to set the scene and create a dynamic interaction with the landmark.

– High-Quality CGI & Animation: Through the magic of post-production, we transformed the rusty Angel into a polished, glowing sculpture – a striking visual representation of the collagen supplement’s benefits.

– Seamless Social Media Integration: The final video was optimised for both 1:1 and 9:16 formats, ensuring maximum visibility and engagement across social platforms like Instagram and TikTok.

Results

The result? A visual metaphor that perfectly encapsulates the product’s promise of rejuvenation.

– Thousands of organic views across social media: The stunning transformation of the Angel of the North captivated audiences and performed exceptionally well on both organic and paid social channels.

– Heightened engagement: The metaphor of the angel’s renewal struck a chord with the audience, leading to a significant increase in shares, comments, and overall interaction.

– Brand Reinforcement: The campaign not only showcased the product’s transformative effects but also reinforced the brand’s position as the UK’s favourite collagen supplement.

– A visually iconic metaphor: By using one of the most prominent female sculptures in the UK, we created a memorable and emotionally resonant piece that perfectly tied into the product’s messaging.

 

Conclusion

This campaign was about more than just showing off a product – it was about creating a visually striking, emotionally impactful metaphor for renewal.

By transforming the Angel of the North through CGI, we brought the brand’s message of strength and rejuvenation to life in a way that resonated deeply with their audience.

If you’re looking to take your brand’s storytelling to the next level, we’ve got the creative chops to make it happen.

Speak to our team today to learn more about how we can support your business!

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

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