Our
Work.

Home / Our Work / “Catch Cocktails, Not Feelings” – Disruptive Experiential Activation

“Catch Cocktails, Not Feelings” – Disruptive Experiential Activation

At Hussel Marketing, we’re always up for a challenge, but when Revolución de Cuba & Havana approached us about doing something wild, something different, something that would make people stop and say, “Wait, what? How is that a thing?!” Naturally, we strapped on our thinking caps and said,

“Hold my mojito!”

The Creative Challenge

The concept we came up with? Simple: deliver refreshing cocktails to people’s homes, gardens, parks – wherever they were soaking up the summer vibes. But make it EXTRA!

Cue the campaign, ‘Catch Cocktails, Not Feelings’. A drone-powered delivery service sending perfectly mixed drinks like Banana Hammock and Cuban Sangria straight from the bar to customers – because why not let your drink fly to you?

 

Execution and Solution
Executing this crazy idea wasn’t all smooth sailing. Coordinating drone flights, navigating tricky UK weather (classic!), and making sure the drinks landed without spilling – we had our work cut out.

But we live for this stuff!

We pulled off the UK’s first-ever drone cocktail delivery, sending tropical vibes (and drinks) flying across cities like Manchester and Leeds.

The drones swooped in, and the cocktails were delivered, all while we captured everything on camera.

The result? Some seriously slick UGC and social content that got people talking.

What Revs had to say…

“There have been drone cafés, restaurants and even drone waiters seen before, but we believe we’re the first in the UK to fly drones delivering refreshing summer cocktails to our guests in their own homes.

“We’ve worked closely with Havana Club Rum to create delicious cocktails that are perfect for summer and now with the help of our drone, can be delivered straight to lucky customers”

Alex McMillan, Brand Operations Director at Revolución de Cuba.

Results
Now, let’s talk numbers (because we love those, too):

– Drones delivered cocktails to over 20 lucky winners in four major cities across the UK.

– 100’s of requests submitted online to be a part of this exciting campaign.

– Over 39,000 organic views across Instagram and TikTok, and yeah, those UGC videos? Just beaut.

– 5 epic press placements with an estimated audience reach of 295,000 people.

– Tons of UGC and social love, with folks everywhere raising a glass to this one-of-a-kind experience.

Conclusion
Once again, we’ve taken the mundane and made it wild.

Drone cocktail deliveries? Check. Social noise & press? Triple check.

At Hussel Marketing, we love shaking things up (pun intended) and helping brands like Revolución de Cuba stand out through innovative, bold campaigns.

Looking to do something equally cool?

Hit us up, and let’s create a campaign that’s as unforgettable as your favourite cocktail. Cheers! 🍹

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

Request a Quote.

To request a quote please give us more information on what your project requires and our team will contact you back within 24 hours.

For anything more urgent please give us a call using our contact number.

This field is for validation purposes and should be left unchanged.