Our
Work.

Home / Our Work / Going Viral Every Month With FASTSIGNS TikTok – Creative Social Content

Going Viral Every Month With FASTSIGNS TikTok – Creative Social Content

At Hussel Marketing, we’re no strangers to shaking up the norm, and when FASTSIGNS Manchester decided they wanted to stand out, we knew just the trick. After all, this isn’t your typical B2B signage company, and we’re not your typical marketing agency.

This case study focuses on one particular aspect of our ongoing retained marketing strategy with them—grabbing attention through social media.

The Creative Challenge

We’ve been working with FASTSIGNS for nearly two years, handling their creative B2B marketing, but this time last year, we wanted to see if we could make a splash on social. So, we pitched the idea of getting creative with TikTok.

Not just any content though—content that would be unique, entertaining, and totally unexpected from a company in this space.

At first, things were cruising along—views were creeping up, but we knew we could take it further. And then it hit us: why not let people request what they love and FASTSIGNS would create a custom sign for them?

Suddenly, we weren’t just making signs; we were making social gold.

Execution and Solution

Once we opened the floodgates for requests, the account absolutely took off—almost overnight! Fans started asking for signs of their favourite singers, bands, football clubs, hockey teams, F1 drivers—you name it, they requested it, and FASTSIGNS delivered.

We went from 5-10k views to 50-100k views a month, and the comments poured in. The TikTok account blew up, turning FASTSIGNS into an unlikely viral sensation.

Thousands of people across the globe were engaging with the content, and FASTSIGNS Manchester became the go-to for fan-made signs.

We even grabbed a cheeky bit of press, proving that TikTok isn’t just for influencers or dance trends—it’s for sign makers too!

What FASTSIGNS had to say…

“It’s been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don’t have in our current business setup.

Lewis has become a welcome extension to our business. We have been encouraged to embrace marketing best practices whilst being pushed out of our comfort zone and all this has raised the profile of our business across multiple platforms” Nick Ratcliffe, Director

Results

Now, let’s get to the juicy stuff:

– 493,000 views across the year, starting with an average of 200 views a month previously.

– 31,000 likes, 6,200 comments, and 775 shares—from everyday people who probably never thought they’d get excited about signage.

– People going wild, wanting their own personalised signs, creating a hype that is pretty much unheard of in the B2B signage space (even in 2024)

– We even snagged some press coverage—because who knew B2B print & signage could be this cool?

Conclusion

FASTSIGNS Manchester didn’t just grow their following—they became a cheeky social sensation.

It goes to show that an industry where most would turn their nose up at the thought of using TikTok, it can pay to take a risk and try something nobody else will.

Think your B2B brand has no chance of going viral?

Think again.

The team at Hussel know how to shake up the game. Let’s get disruptive.

Ready to make your brand a global sensation? Let’s do this. 💥

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

"We worked with Lewis on a CGI campaign for roll out across 6 of our key markets. Lewis and the team brought bags of energy from the start, with great creative thinking and pitch presentations. We LOVE the end result, all films delivered our expectations 100%. The Hussel team brought a wealth of creative ideas that perfectly complemented our vision and requirements. Lewis, in particular, was always accessible and keen to find the best solutions to our needs. His dedication, professionalism and outstanding ideas were essential to the success of our project"
Anna & Miroslava

Marketing Team UK & EU - Lansinoh®

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

Request a Quote.

To request a quote please give us more information on what your project requires and our team will contact you back within 24 hours.

For anything more urgent please give us a call using our contact number.

This field is for validation purposes and should be left unchanged.