Our
Work.
“Pulling a Burt” – Our Own Billboard Campaign
Ever heard the saying, “You don’t need to get naked on a billboard to be disruptive”? Well, at Hussel Marketing, we thought, why not push those boundaries?
Welcome to our “Pulling a Burt” campaign – a tribute to the legendary Burt Reynolds and a way of showing our out-of-the-box thinking.
The Concept
This campaign wasn’t just about ruffling feathers, we wanted to demonstrate that when we say we’re wild, wacky, and unorthodox, we mean it. And what better way than to play with the idea of going au naturel in advertising?
The Execution
We took the plunge, metaphorically speaking, with a billboard campaign that was as bold as it was unexpected. It’s our nod to Burt Reynolds’ iconic Cosmo centrefold, reimagined Hussel-style. This wasn’t just a stunt – it was a living, breathing example of our creative audacity.
The Message
Why go to such lengths, you ask? It’s simple. We wanted to show that being disruptive isn’t just a buzzword for us; it’s in our DNA. This campaign was about proving that we walk the talk, bringing unique, attention-grabbing ideas to life.
The Impact
– Turned heads and sparked conversations, just as we intended.
– Showcased our fearless approach to marketing and creativity.
– Reinforced our commitment to living our values, not just preaching them.
– Confused almost everybody on LinkedIn but also a cheeky few mentions in the Press.
Conclusion
At Hussel Marketing, we believe in doing more than just claiming to be different. Our “Pulling a Burt” billboard campaign is a prime example of how we embrace creativity and disruption in everything we do.
So, to our clients, we say: “You don’t have to go naked on a billboard to be disruptive… but with Hussel, you can if you like!” 😂
The agency your mother warned you about.
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