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Karen’s Diner Vs Bryanair – Creative Social Content

“The perfect client doesn’t exi…” Wait a minute, enter Karen’s Diner!

Last month, we faced the exhilarating task of creating content for a brand that’s already a magnet for engagement, press-hype, and influencers.

No pressure, right?

The Creative Ideation

So, we had a realisation: the more outrageous the complaints about Karen’s Diner, the better they’re doing their job, right? In the food-service industry, that irony wasn’t lost on us. The frustrating part, though, is that most of Karen’s successful content comes from UGC, which means we had no control over the narrative.

Trying to outperform that organically with brand-led content would be a challenge. So, we thought: let’s shake things up by taking the brand outside the diner and experimenting with different styles of content—content inspired by other industries.

Cue us, putting on our thinking caps (or dunce caps, depending on how you see it), and then bam—a stroke of genius.

What if we turned Karen’s Diner into an airline? And not just any airline—one that’s even worse than the infamous RyanAir (sorry, not sorry 😜).

 

Pulling The Idea Together

What if we took on the giants of bad customer service—Europe’s ‘favourite’ airline?

We pitched this cheeky concept to Karen’s Diner, and they loved it.

One major selling point? RyanAir is currently killing it on TikTok, so poking fun at them could spark some brilliant engagement for both brands.

And just like that, Karen’s Airline was born—a glorious ‘plane wreck’ in the skies.

We agree it sounds like the weirdest idea, but guess what? It’s went on to work like a charm!

The Results

– Over 2m+ consistent organic views on TikTok alone in the first month creating their own style of content through

– 1000’s of potential customers sharing the content and engaging with posts through likes, comments and tagging their friends

– Increased reach and visibility across all social media platforms

– The brand taking control of its narrative and sharing content that tells more of its story and showcases the brand personality in a creative way.

– A unique style of creating content that, if continued, fits brilliantly with user-generated content and other in-restaurant posts.

Conclusion

Working with Karen’s Diner? An absolute riot.

We’ve weren’t just creating content; we were literally trying to start ‘beef’ using Karen’s unorthodox brand to do so (burger pun totally intended).

If you’re looking for a team that brings the crazy and effective ideas to the table, Hussel Marketing is your crew.

Let’s cook up something outrageously good for your brand!

Customer reviews.

We’re not going to sit here and tell you how amazing we are because let’s face it, anyone can pretend they’re the mutts nuts. But we will include a few of the client reviews we’ve received on our journey, hopefully giving you more of an insight into what it’s like working with us.

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

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