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Lansinoh’s 40th Anniversary – CGI Social Advertising

When Lansinoh Laboratories were on the hunt for an agency to pull off a global CGI campaign for their 40th anniversary, they didn’t come to us – we went to them. Pitching against some of the bigger boys in the industry, we put in the time, grafted our backsides off to beat the competition and pulled together a game-plan that would smash it outta the park.

We didn’t call the business Hussel for nothing!

The Creative Challenge

Lansinoh were wanting to highlight their key purple-tubed, iconic product – HPA Lanolin – which hasn’t changed in 40 years. They needed a campaign that screamed timelessness and trust. Oh, and it had to seamlessly resonate with their six core markets across Germany, USA, Netherland, UK, France, and Turkey. No pressure, right?

Cue the team at Hussel – ready to disrupt as always.

Execution and Solution

This was a massive international project with six countries, multiple languages, and more deadlines than you could shake a stick at. And oh yeah, we had to make sure the CGI quality was top-notch, blending the purple tube with some of the world’s most recognisable landmarks without a hitch.

There were definitely a few “uh-oh” moments when timelines got a little tight and edits stretched longer than expected, but we’re pros at working through the weekend (and maybe with a few cups of coffee). In the end, the team delivered six stunning, emotionally resonant CGI films, perfectly crafted for each market.

What Lansinoh had to say…

“We worked with Lewis on a CGI campaign for roll out across 6 of our key markets. Lewis and the team brought bags of energy from the start, with great creative thinking and pitch presentations. We LOVE the end result, all films delivered our expectations 100%.” Anna Pickford, Head of Marketing

The Hussel team brought a wealth of creative ideas that perfectly complemented our vision and requirements. Lewis, in particular, was always accessible and keen to find the best solutions to our needs. His dedication, professionalism and outstanding ideas were essential to the success of our project.” Miroslava Nikolova, Senior Digital & Social Manager

Results

Okay but “what’s the point of all of this” we hear you cry. Well here’s why it matters.

– Six bespoke CGI videos rolled out across Germany, Netherlands, France, Turkey, USA, and the UK.

– Hundreds of thousands of views across Instagram, TikTok, and all the big social channels

– A flood of engagement that turned heads and kept Lansinoh’s 40th anniversary front of mind.

– Major love across all six markets, with each video hitting just right with its audience.

– Not just another CGI campaign – this was one for the mothers out there!

Conclusion

Was this just another anniversary video? Nah. We went bigger, bolder, and way beyond the usual.

Why? Because at Hussel, we’re not afraid to take risks and push creative boundaries.

Whether you’re looking to go big for your anniversary or just need to bring your brand to life in a unique way, we’re the disruptive marketing weirdos you need on your side.

Ready to make your brand a global sensation? Let’s do this. 💥

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

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