Our
Work.
Revolución de Cuba & Bacardi “Chefs Kiss” – Valentines Disruptive Campaign
Valentine’s Day with a twist? Alright, we’ll give it a little go. Hussel were thrilled to be approached by Revolución de Cuba as they decided to take a risk and try something fresh to skyrocket their brand awareness.
The result? A campaign that doesn’t just sell the brand, it sold pure, unadulterated happiness.
The Challenge
In a world where Valentine’s campaigns are as predictable as heart-shaped chocolates, Revolución de Cuba craved something that would cut through the noise. Something real, disruptive, and utterly captivating.
A Risk-Taking Strategy
Why follow the herd when you can lead it? We asked the bold questions: What if you got creative? Took a risk? We did just that, shaking up the Valentine’s norms with a campaign that was all heart and no cliché.
The Disruptive Execution
Forget predictable romance—we took Valentine’s Day on the road. A fully branded party bus, packed with dancers, chocolate, burritos, and fresh flowers, blasted music across Manchester, making sure no one could miss us.
Whether we were pulling up outside workplaces, surprising people at home, or turning heads in the city centre, our team delivered big energy and unexpected joy.
The Impact
– Our video became the most-watched content on Revs De Cuba’s social channels.
– Drove direct footfall on Valentine’s Day, with clever use of vouchers and promos.
– Handed out more Burritos than our overwhelmed minds could count.
– As an ad, it garnered massive engagement thanks to its creative and on-trend approach.
– Skyrocketed awareness for the brand and its Valentine’s events.
– A campaign that led to direct bookings and enthusiastic word-of-mouth promotion.
Conclusion
At Hussel Marketing, we don’t just create campaigns; we create movements.
This Valentine’s special for Revolución de Cuba is the perfect example of just that.
Do you want to make your mark in a world of same-old?
Let’s get disruptive and open the floodgates to brand awareness and customer engagement.
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