Our
Work.
Revolución de Cuba/ Bacardi Advertising Campaign
Valentine’s Day with a twist? Alright, we’ll give it a little go. Hussel were thrilled to be approached by Revolución de Cuba as they decided to take a risk and try something fresh to skyrocket their brand awareness.
The result? A campaign that doesn’t just sell the brand, it sold pure, unadulterated happiness.
The Challenge
In a world where Valentine’s campaigns are as predictable as heart-shaped chocolates, Revolución de Cuba craved something that would cut through the noise. Something real, disruptive, and utterly captivating.
A Risk-Taking Strategy
Why follow the herd when you can lead it? We asked the bold questions: What if you got creative? Took a risk? We did just that, shaking up the Valentine’s norms with a campaign that was all heart and no cliché.
The Disruptive Execution
We crafted a campaign that was more than just an opportunity to film an advert – it was an immersive experience that aimed to surprise and delight. Something that didn’t just catch the eye but captured hearts, turning the usual Valentine’s script on its head.
The Impact
– Our video became the most-watched content on Revs De Cuba’s social channels.
– Drove direct footfall on Valentine’s Day, with clever use of vouchers and promos.
– As an ad, it garnered massive engagement thanks to its creative and relevant approach.
– Skyrocketed awareness for the brand and its Valentine’s events.
– A campaign that led to direct bookings and enthusiastic word-of-mouth promotion.
Conclusion
At Hussel Marketing, we don’t just create campaigns; we create movements.
This Valentine’s special for Revolución de Cuba is the perfect example of just that.
Do you want to make your mark in a world of same-old?
Let’s get disruptive and open the floodgates to brand awareness and customer engagement.