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Revolution Bars: The Free Burger Booth – Experiential Activation

At Hussel Marketing, we believe in turning the ordinary into the extraordinary.

So, when Revolution Bars came to us with a challenge to promote their new food menu – specifically, a sizzling Smash Burger – we didn’t just think outside the box, we went and built a better box.

Our mission?

To create an activation that would have people dancing in the streets for free burgers. And that’s exactly what we did.

The Creative Challenge

Revolution Bars wanted to introduce their new Smash Burger in a way that was as exciting as the burger itself – and we had just the idea. Enter The Free Burger Booth. Picture this: A mobile photo booth that dispenses free burgers, but only if you dance. That’s right, dance for your dinner!

But, of course, turning this wild concept into a reality was no small feat. We had to make sure the booth worked flawlessly, with the burger drop timed perfectly to the beat of the music. As simple as it sounds, it took some serious coordination, design, and a lot of Hussel magic to pull it off.

Execution and Solution

We took the Free Burger Booth to four key cities – Leeds, Newcastle, Cambridge, and Manchester – and transformed streets into mini dance floors.

The booth itself was a vibrant, attention-grabbing set-up, complete with lights, music, and the promise of free food for anyone who could bust a move.

But the beauty of this activation wasn’t just in the free burgers; it was about creating an experience that people would remember – and share.

To take part, all you had to do was sign up to Revolution Bars’ newsletter. With that small action, you got to dance for a burger and have the chance to be part of something truly unique.

And when we say people were dancing? We mean it.

Every location turned into an impromptu party, with hundreds of people joining in, filming content, and sharing their burger joy with the world.

What Revolution Had to Say…

“Lewis Ellis and his Hussel team turned a marketing team’s dream into a reality and created our very own burger dispensing disco booth. We’ve already completed two out of our four Burger Booth pop-ups, and they’ve been an absolute blast!

While yes, we’re giving away hundreds of burgers and spending the budget, this activation has allowed us to connect with new people, capture awesome content, and give people a new reason to talk about Revolution Bars. It’s a real reminder that brand activations like this are about much more than just paid ads – they’re about showing the world what the brand is all about, and this one did just that.”

– Holly, Revolution Brand Manager

Results

Now, let’s talk about the numbers (because we know you’re curious!):

– Hundreds of Smash Burgers were given away across four major cities.

– New customers signed up for the Revolution Bars newsletter in exchange for their burger – growing their mailer database and expanding their reach.

– The activation drew crowds, even those who weren’t dancing for burgers, boosting brand awareness in every location.

– Overwhelmingly positive social media content generated by the participants, creating organic attention around the Revolution Bars brand.

– The campaign was about putting Revolution Bars back at the top of mind in a competitive market, through a memorable, shareable experience that got people talking.

Conclusion

This campaign wasn’t just about giving away free food – it was about building connections, and making people feel something.

At Hussel Marketing, we don’t do boring. And The Free Burger Booth proved just that – combining food, fun, and marketing into a pop-up experience that was as unforgettable as the burgers themselves.

Want to bring your brand to life with a disruptive, high-impact activation? Let’s chat and make it happen. Dance for your dinner, anyone? 🍔🕺

"Absolutely love working with Hussel. We have been working with Lewis and his team for a year now and he always goes above and beyond. He listens to what our priorities are, guides us to the best solution and adapts our plan with him to suit. His experience and knowledge is second to non and he always has our company’s best interest at heart. We feel like the Hussel team are an extension of our own and we are looking forward to the next chapter of working with them."
Katie Clay

Operations Director - Gamble FS

"We worked with Lewis on a CGI campaign for roll out across 6 of our key markets. Lewis and the team brought bags of energy from the start, with great creative thinking and pitch presentations. We LOVE the end result, all films delivered our expectations 100%. The Hussel team brought a wealth of creative ideas that perfectly complemented our vision and requirements. Lewis, in particular, was always accessible and keen to find the best solutions to our needs. His dedication, professionalism and outstanding ideas were essential to the success of our project"
Anna & Miroslava

Marketing Team UK & EU - Lansinoh®

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

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