Our
Work.

Home / Our Work / M60’s MTV Cribs Style Advert – Making Skip Hire Unforgettable

M60’s MTV Cribs Style Advert – Making Skip Hire Unforgettable

Client asks, “Can you do an MTV Cribs style advert for us?” Hussel Marketing’s response: “Hold my beer!” 😝😝. Working with M60, the dream client who’s game for anything (and we mean anything!), we embarked on a mission to make skip hire the talk of the town.

The Creative Challenge

Here’s the thing with skip hire – it’s usually a grudge purchase. Quick, reasonably priced, and then forgotten. But we asked, “What if it wasn’t?” What if we could make M60 not just known, but almost famous locally? What if their adverts became something people loved watching?

Execution and Solution

Embracing our identity as the “disruptive marketing weirdos,” we set out to produce an advert that would blend the fun and flair of MTV Cribs with the practical world of skip hire. The goal? Next time someone asks for a skip hire recommendation, the response should be, “Oh yeah, call those guys that did that thing!”

Press Results:

– Secured four organic national press articles before our advert even went live

Total Reach and Sales:

– Achieved a total social reach of over 300,000.

– Generated 370 additional sales as a direct result of the campaign.

Results

The campaign was all about trying to position the brand in a unique and exciting manner:

Social Results:

– Over 100,000 organic social views plus 000’s of organic shares/comments

– Paid reach of 218,000 off minimal ad spend over four weeks

– A remarkable 12.3% click-through rate, significantly surpassing the industry average of 1.81%.

– Mass uplift in sales and WOM recommendations during and for months following the ad campaign.

Conclusion

Sure, we might not hit John Lewis levels of advert anticipation (yet!), but as long as everyone in Bury knows who M60 is, we’re winning. And yeah, we’re still running those Google ads – just to be safe. 😉

If you’re looking for a marketing team that can make even skip hire sexy, Hussel Marketing is your go-to. We turn the mundane into the unforgettable. Let’s make your brand a local legend!

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

Request a Quote.

To request a quote please give us more information on what your project requires and our team will contact you back within 24 hours.

For anything more urgent please give us a call using our contact number.

This field is for validation purposes and should be left unchanged.