Picture this: You and your marketing team are sitting in a conference room, staring at a whiteboard covered in “safe” ideas. Meanwhile, your competition just pulled off a creative campaign that has everyone talking. Guess which one made the evening news?

This is where we come in. Not with Latin American bands (though we do that for one of our clients), but with the kind of ideas that get people to take notice. Our goal isn’t just to help you “check the box” on marketing task. Our goal is to make your brand impossible to ignore.

So we need to talk about why even the most talented in-house teams can benefit from the unique services a specialised agency like Hussel offers.

A Fresh Perspective: Doing the Undoable

When you’re immersed in the day-to-day operations of your brand, it’s easy to lose sight of the big picture. Your in-house team is brilliant, but they’re working with the same data, the same processes, and the same approach every day. Sometimes, you need an external perspective to help you break free from the routine and spark true innovation.

This is where we shine. We come in with fresh eyes, unburdened by the “way things have always been done.” Instead of looking at your marketing through the lens of tradition, we ask the tough questions: Why are we interviewing you in your office? Why aren’t we on a waltzer? Or a hanging from a zip wire? Or failing to hang on to a windsurfing board?

So maybe you’re feeling nervous? Is disruptive marketing just a fad we’re mad on but has no real traction?

Well even the biggest of the big  boys are turning to disruptive marketing. A great example of this kind of thinking comes from the success of Burger King’s 2019 “Whopper Detour” campaign.

Instead of sticking to traditional ads, Burger King used geofencing technology to offer people a discounted Whopper if they were within 600 feet of a McDonald’s location. The campaign went viral and earned a 7.8% increase in app downloads. Not just because it was creative, but because it made people rethink the way they interacted with brands.

The Role of Agencies in Taking Risks

Working with an agency also means embracing the kind of calculated risks that in-house teams, with their focus on maintaining brand safety, might shy away from. While it’s important to take risks, they must be well-considered. This is where we bring our sexy expertise.

Creativity doesn’t happen in a vacuum. Agencies like us are skilled at walking the fine line between shocking and offending, daring and dangerous. Nike’s “Dream Crazy” campaign featuring Colin Kaepernick is another prime example. The ad was controversial, but it aligned with the brand’s values and sparked important cultural conversations, ultimately leading to a 31% sales increase for Nike in the weeks following the campaign’s release.

Turning Bold Ideas into Real-World Results

Creative ideas are exciting, but they only count when they can be executed effectively. This is where we can prove our metal. It’s not enough to come up with wild concepts; they need to be made feasible and produce tangible outcomes.

When we work with you, we aim to ensure that your creative ideas not only reach your target audience but also drive real-world results, whether that’s an increase in brand awareness, sales or customer loyalty.

Agencies also excel at risk management, something that’s crucial when campaigns are ambitious and disruptive. The classic example of this is the Red Bull Stratos campaign, where Felix Baumgartner skydived from the edge of space. While it was a high-risk stunt, it was executed flawlessly, resulting in over 8 million YouTube views in the first 24 hours.

Red Bull’s ability to manage the risk while ensuring the campaign was both safe and impactful is a testament to the expertise that an agency can bring to the table.

Note: We haven’t gone into space or pushed anyone from a plane yet. But it’s only a matter of time…

Using Marketing Psychology

Another reason why agency-driven campaigns are so effective is because they are grounded in marketing psychology and consumer behaviour research. Every creative idea we propose is designed with a specific objective in mind: to connect with your audience on a deeper level.

Take Apple’s “Shot on iPhone” campaign as an example. The idea behind it was simple: to show the power of the iPhone’s camera through real-life, user-generated content. But the genius of this campaign was in its understanding of social proof—the idea that people are more likely to trust a product when they see others using it in an authentic way. The campaign became a global success, increasing both consumer trust and sales.

When we work with brands, we ensure that every campaign is backed by solid consumer behaviour insights. This means we’re not just creating buzz for the sake of it—we’re designing experiences that are grounded in data and psychology to drive real results.

Maximising ROI and Creative Resources

Maintaining an in-house team capable of executing disruptive campaigns requires significant investment. And some interesting conversations with the Board. From recruiting top talent to investing in new technologies, the overhead costs can quickly add up. By partnering with an agency like Hussel, you gain access to a broad range of creative resources without the added financial burden.

Agencies like ours have the expertise to generate organic buzz and amplify your brand’s reach without needing a massive in-house team. Working with us means tapping into a network of specialists, whether that’s data analysts, creative directors, or digital marketers, ensuring that every aspect of your campaign is executed at the highest level.

Metrics That Matter

Measuring the success of a campaign is about more than just tracking impressions or clicks. We focus on metrics that truly matter for your brand’s long-term success. For example, we track

– Social Velocity: how quickly a campaign spreads on social media

– Brand Perception Shifts: how consumer attitudes are changed

– The Water Cooler Effect: how much organic discussion a campaign generates

These metrics help us understand the true impact of a campaign, not just in terms of numbers, but of how it changes the way people think about and engage with your brand.

Controlled Chaos for Maximum Impact

At the end of the day, working with an agency is about more than just outsourcing your marketing. It’s about bringing a burst of creative energy and that helps your brand rise above the noise.

Our job is to inject your brand with calculated chaos—ideas that push boundaries, capture attention, and most importantly, deliver results.

If you’re ready to break free from the ordinary and create something extraordinary, we’re here to help you make it happen. Let’s create the kind of campaigns that don’t just get noticed but become part of the cultural conversation.

If you’re ready to create marketing campaigns that don’t just get noticed, but truly move the needle, Hussel is here to help. Let’s get weird AF together.