Hussel Marketing

Why Are Websites So Important?

Oof what an interesting era we live in right?

A digital-first world where kids are now growing up with an iPad in their hand. We’re lucky enough to have been a part of a world before the internet and have lived through those changes. We see the benefits but can clearly say the world has evolved a lot in the last 20 years.

The bottom-line? It’s not going anywhere, we live in a digital world and that’s not going to change. We can no longer get away with saying “we don’t need a website” and just expect customers to shop the way we want them to.

Regardless of the industry, all businesses are expected to have a website that clearly tells your prospective customers about your services, and does so in an efficient manner.

Your website will now often serves as the first point of contact between your brand and potential customers, its importance cannot be overstated.

However, here’s the kicker, a great website needs to do more than just showcase your business; it needs to functionally generate leads, your website is likely to be THE pivotal conversion point regardless of what marketing campaigns you employ.

Which is how we ended up making them. We don’t want to be a website development company, we want to focus on the creative, disruptive marketing. But over the last few years we’ve found that we can immediately generate a greater return on investment just by improving websites. Then we can focus on the cheeky marketing stuff.

At Hussel, we don’t just build websites; we craft super-sexy digital experiences that encapsulate the essence of your brand whilst ensuring they are primed for high conversion rates. This approach is crucial in today’s competitive market, where an effective website can be the difference between a successful campaign and a missed opportunity.

The Downfall of Cheap, Ineffective Websites.

We’ve seen some crazy things in the last few years. Adverts saying “we can build you a website for £100”, people claiming to be website developers but having no real experience, or the best one, “we can build your site for [insert unbelievably low price] from here in [insert random country]”.

We know because, well we tried them. As we’ve mentioned, our focus was always on the disruptive marketing element of campaigns, so we used to try and find our clients the cheapest solutions that would give us the right foundations needed to run their campaigns.

Well we can confidently say, IT NEVER WORKS.

We have been burned more times than a Christmas dinner and when you go cheap, you will always, ALWAYS end up paying for it further down the line. Opting for a cheap website might seem like a cost-effective solution initially, but it can severely hinder your marketing efforts in the long run (and that’s if it even works the way you needed it to).

Such websites often lack the essential elements of good design, functionality, and user experience, and this leads to poor engagement and even poorer conversion rates. Sometimes it might even look fantastic, but it’s riddled with issues and you don’t know until it’s too late.

A website that isn’t designed with your marketing goals and target audience in mind can fail to resonate with visitors, resulting in lost opportunities and diminished returns on your marketing investments.

Our advice is when you first start out, building your own website and just ‘making-do’ is fine. But once your business starts to scale and you’re exploring marketing options, it’s time to invest in a professional, robust website that is not only beautiful, but functional.