Ever scrolled through LinkedIn and wondered, “Is this person really a marketing expert, or are they just faking it till they make it?”

It’s a minefield out there, but fear not—I’ve got the bullshit detector right here, designed to help you see past those irritating smiling selfies and self-proclaimed gurus we’re seeing popup all over the show.

Disclaimer: Before you think this is a jealousy post targeting Instagram girlies and TikTok Bro’s, I just want to make sure it’s on record that I can do an instagram beggy posts like the best of them …

As shown at the top of this article … See! that’s me in Egypt^

Just because a post gets likes and engagement, it does not mean it should account to credibility in any shape or form.

Okay we got that outta the way, let’s get into it.

1. Track Record Trumps Title

First things first: Check the receipts.

A fancy job title might look impressive, but what really matters is what they’ve done.

Look for tangible results—campaign successes, brand transformations, revenue boosts.

A true expert doesn’t just talk the talk; they walk the walk, leaving a trail of satisfied clients and measurable achievements in their wake.

2. Education + Experience = Expertise

Next, let’s talk about the magic formula: education plus experience equals expertise.

A solid education provides the theoretical foundation, while real-world experience hones those skills into razor-sharp tools. So, ask about their background. Did they study marketing?

Have they worked in agencies or in-house roles?

Do they have battle scars from the front lines of marketing warfare?

If the answer’s yes, you might just be onto a winner.

3. Humility Is the Hallmark of True Mastery

Pay attention to how they talk about themselves.

A true expert doesn’t need to shout their expertise from the rooftops; their work speaks for itself.

If they’re humble, open about their failures as much as their successes, and willing to learn from others, you’re likely in the presence of the real deal.

4. Consistency Is Key

Consistency is king in the kingdom of expertise.

Look for a track record of sustained success—not just one viral campaign or a lucky streak.

A true expert delivers results time and time again, proving their mastery over the long haul.

5. The Devil’s in the Detail

When assessing someone’s expertise, the devil’s in the detail.

Ask probing questions about their process, their strategies, their failures, and how they bounced back.

A true expert can articulate their approach with clarity and depth, demonstrating a nuanced understanding of the intricacies of marketing.

6. Trust Your Gut, but Verify

Finally, trust your instincts. If something feels off—if their claims seem too good to be true, or if they’re evasive about their experience—listen to that inner voice.

But don’t stop there; do your due diligence. Check references, review their portfolio, and seek out testimonials from past clients. The truth is out there, but sometimes you have to dig a little deeper to find it.

Final Point: Seek Substance Over Style

In a world where anyone with a laptop and an internet connection can call themselves a marketing expert, it pays to be discerning.

Look beyond the flashy titles and slick LinkedIn profiles; focus on substance over style.

By following these guidelines, you’ll be better equipped to separate the wheat from the chaff and find the marketing expert who’s truly worth their salt.

Remember: Expertise Isn’t Given; It’s Earned

Expertise isn’t a title you can bestow upon yourself; it’s something you earn through years of dedication, hard work, and a commitment to excellence.

So, the next time someone claims to be a marketing expert, don’t just take their word for it—put them to the test. After all, when it comes to your business, nothing less than true expertise will do.