Brennan Industries’ “American Vs. American” Advert

Hussel is back with the second episode of our much-anticipated advertising campaign for Brennan Industries UK. Building on the success of our previous work, this time we introduced an exciting twist: a cheeky face-off between two of our American representatives.

The Challenge

The objective: To create a campaign that not only promotes Brennan Industries but also showcases the brand’s international appeal and expertise. The challenge was to present this in an engaging, humorous manner that breaks the norms of traditional B2B marketing.

The Creative Plan

In this campaign, we orchestrated an entertaining ‘battle of wits’ between our representatives. The concept was to go beyond typical advertising and create a celebration of Brennan’s global presence, highlighting the company’s diverse knowledge and personality.

Execution and Solution

This episode featured our charismatic American reps in a light-hearted duel, focusing on the brand’s attributes and the unique qualities they bring to every market. We aimed to inject humour, charm, and relatable human elements into the campaign, demonstrating that B2B marketing can indeed be enjoyable and engaging.

Client Testimonial

“Lewis and his team have done a fantastic job with the videos for our YouTube & LinkedIn channels. His creative mind for outside-of-the-box marketing is brilliant, and the Brennan team is excited for future collaborations.” Baneet Grover, Marketing Manager


The campaign successfully:

– Elevated the brand’s visibility with a creative and humorous approach.

– Strengthened Brennan Industries’ image as a brand with a global footprint.

– Showcased the company’s in-depth knowledge and personality in a relatable way.

– Generated positive ROI & Engagement on social channels, including YouTube and LinkedIn


The “American Vs. American” campaign for Brennan Industries highlights our Marketing’s flair for creating entertaining and memorable B2B marketing content, no matter how traditional the industry! Our approach proves that infusing personality and humour into marketing can forge genuine connections and leave a lasting impression.

If your business seeks innovative and impactful marketing strategies, Hussel Marketing is ready to bring that creativity to your brand. Contact us to explore how we can make your marketing campaigns stand out.

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

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