Unleashing the ‘Dark Horse’ of SEO – Creative Social Advertising

“Yawn… B2B marketing, so predictable, right?” WRONG. In a world where 82% of marketing leaders find B2B marketing to be boring and repetitive, this campaign was an exercise in creative defiance. It’s also the perfect example to showcase how we’re rewriting the rules of B2B advertising.

The Challenge

Our mission, which we gleefully accepted, was to give the B2B world a much-needed jolt of adrenaline. Forget ‘playing it safe’ – we were here to set the marketing rulebook on fire (not literally, health and safety and all that). And the best part is, this campaign was developed for an organisation that is highly technical and is generally brushed over as type of marketing that isn’t too exciting. SEO.

The Creative Plan

We smashed the status-quo. A cowboy in B2B marketing? Why not! We threw in a horse, a leather-clad cowboy anti-hero, and some tech-savvy drone daredevils for good measure. “That’s not how it’s done,” they say. Well screw that. Our strategy for this advertisement relied on both spontaneity and planning the entire day within an inch of its life. From curated sunsets to an impromptu dog cameo on set – we sought to add a poetic touch to the narrative.

Execution and Solution

Altrincham, But Make It Wild West

Imagine this: the unsuspecting streets of Altrincham, busy with the diners and drinkers, transformed into a scene straight out of a Western flick. Here we are, merging professional acting chops with horse-riding prowess that would make John Wayne tip his hat.


Our campaign didn’t just knock on the doors of conventional B2B marketing; it rode a horse right through them. This wasn’t designed to be your average, forgettable B2B ad. This was a story, a spectacle, a legend in the making.

And the talk of the town? That was just the start. The resonance went far beyond, as we watched our bold vision ignite conversations, spark excitement, and inspire awe. We proved, with undeniable flair, that B2B marketing can – and should – be thrilling.


In a world where B2B marketing is usually some suit and tie talking us into an early grave, we feel the story of a night-crawling enforcer was just what the doctor ordered. The secret ingredient to unforgettable marketing is nothing less than a pinch of creativity, a dash of daring, and a willingness to venture into the unknown.

And though this advert never graced the screens as intended, its spirit couldn’t be contained. It lives on, as one of the most exciting campaigns we’ve had the pleasure of pulling together. We hope it inspires your business to do the same and avoid the ‘tired and traditional’ path and opt for a more creative revolution.

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

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