“Badvertising” With Fake Elton – The Primark Concept

Ever wondered what happens when Hussel Marketing gets an epiphany? Enter the Elton Concept Campaign, our brainchild that redefines advertising norms. It’s not just advertising; we call it “Badvertising” – and it’s as disruptive as it gets!

The Creative Spark

The question was simple: how do we showcase our creativity and disruption? The answer: create our own brand campaigns, the kind that turns heads, raises eyebrows, and gets people talking. And so, our Badvertising journey began.

The Execution

With a modest budget of just over £1k, we decided to shake things up in Liverpool with Primark and a faux Elton John (Elton Tom, to be precise). Think viral, think chaotic, and yes, we even had a Bentley in the mix (which, ahem, needed towing home).

The Apologies

A shoutout to Primark and the real Elton: no hard feelings, just flexing our creative muscles here at Hussel Marketing!

And to the lovely public who wanted selfies with our Elton Tom – sorry (not sorry) for the confusion!

The Impact

– Multiple national press features, because why not?

– A whopping 6 million organic views across TikTok including UGC.

– Another 250,000 views across our owned social channels.

– All this achieved with a “budget” slightly north of £1k (not even lying).


This Elton Concept Campaign is Hussel Marketing in a nutshell: unapologetically creative, slightly mad, and always effective.

We’re all about making marketing memorable, fun, and yes, a bit disruptive.

Want to make some noise with your brand? Hussel’s got your back.

Let’s create some Badvertising magic together!

Customer reviews.

We’re not going to sit here and tell you how amazing we are because let’s face it, anyone can pretend they’re the mutts nuts. But we will include a few of the client reviews we’ve received on our journey, hopefully giving you more of an insight into what it’s like working with us.

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

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