Infusion 51A’s #FACESNOTNUMBERS PR Stunt in Dubai

Infusion 51a’s journey into disruptive marketing in the Middle East started with us, Hussel Marketing, at the helm.

Their mission? To build connections with Dubai-based investors through a campaign that spoke louder than words.

The Concept

Enter #FACESNOTNUMBERS, a campaign that cuts deeper than statistics. It’s about the real stories, the actual faces of those battling cancer. A campaign created to change the narrative.

The Challenge

Bringing a concept to life is one thing; doing it in a way that strikes a chord with your audience is another. In Dubai, where public gatherings that can be perceived as a ‘protest’ are a no-no, we had to tread carefully, balancing creativity with local sensitivities.

The Execution

Collaborating with over 50 local university students, we embarked on this mission to humanise the impact of cancer. It was different, a bit risky, and absolutely exhilarating. Sure, we flirted with the law (narrowly avoiding being arrested, twice!) but the thrill of making a difference was worth it.

The Results

– Captured a moment that resonated deeply with Dubai-based investors.

– High engagement and intrigue from an unconventional social media campaign.

– Opened new doors, gained press attention, and ran successfully as social advertising.


#FACESNOTNUMBERS is a testament to the power of disruptive marketing as a force for good. At Hussel Marketing, we believe in pushing boundaries, even if it means grinning through potential arrests.

Want to make a real impact and open new doors? Let’s make marketing meaningful and disruptive together!

Customer reviews.

We’re not going to sit here and tell you how amazing we are because let’s face it, anyone can pretend they’re the mutts nuts. But we will include a few of the client reviews we’ve received on our journey, hopefully giving you more of an insight into what it’s like working with us.

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

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