Karen’s Diner Vs Bryanair – Creative Social Content

“The perfect client doesn’t exi…” Wait a minute, enter Karen’s Diner! Last month, we faced the exhilarating task of creating content for a brand that’s already a magnet for engagement, press-buzz, and influencers.

No pressure, right?

The Creative Brainwave

So, there we were, donning our thinking (or dunce?) caps, and bam! A stroke of genius (or fluke?) hit us. What if we transformed Karen’s Diner into an airline? And not just any airline – the absolute worst one. Worse than RyanAir (sorry, not sorry 😜).

The Cheeky Execution

We ran with this bonkers idea: Karen’s Airline – a delightful disaster in the skies. And yes, we couldn’t resist taking a few cheeky jabs at Europe’s “favourite” airline (looking at you, RyanAir). It sounded like the weirdest idea, but guess what? It’s working like a charm!


The Results

– A whopping 1m+ views on TikTok in just the first month.

– Thousands engaging with our content, sharing, liking, commenting, and tagging mates.

– Massive increase in reach and visibility across all social platforms.

– Now, the brand’s story and personality are shining brighter and more creatively than ever.

– We’ve nailed a unique content style that dovetails perfectly with user-generated buzz and in-restaurant posts.

The Results

– Over 1m+ views on TikTok alone in the first month creating their own style of content

– 1000’s of potential customers sharing the content and engaging with posts through likes, comments and tagging their friends

– Increased reach and visibility across all social media platforms

– The brand is able to now share content that tells more of its story and showcases the brand personality in a creative way.

– A unique style of creating content that, if continued, fits brilliantly with user-generated content and other in-restaurant posts.


Working with Karen’s Diner? An absolute riot.

We’ve weren’t just creating content; we were literally trying to start ‘beef’ using Karen’s unorthodox brand to do so (burger pun totally intended).

If you’re looking for a team that brings the crazy and effective ideas to the table, Hussel Marketing is your crew.

Let’s cook up something outrageously good for your brand!

Customer reviews.

We’re not going to sit here and tell you how amazing we are because let’s face it, anyone can pretend they’re the mutts nuts. But we will include a few of the client reviews we’ve received on our journey, hopefully giving you more of an insight into what it’s like working with us.

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

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