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Injecting Personality into B2B Advertising – Brennan Industries

“We want content that resonates with our audience and showcases our brand personality in a not-so-exciting industry.” Heard this before?

For us at Hussel Marketing, it’s music to our ears – and a challenge we’re all too eager to take on.

The Challenge

Enter Brennan Industries, a giant in their field, no issues with scaling or customer attraction. But they hit a snag – their marketing lacked that personal touch, that human connection. They wanted to add some pizzazz to their brand while keeping their professional mojo intact. Sounds like a tough nut to crack, right? Nah, not for us.

The Strategy

The goal with Brennan was crystal clear: hit the sweet spot between emotional and rational appeal. We’re talking about making B2B marketing it can be more than just in informative. It can also be relatable, engaging – something that resonates on a deeper, more human level.

The Execution

We dove deep into the subtext – the unsaid but deeply felt messages. It’s all about tapping into those emotional connections, because let’s face it, even in B2B, you’re dealing with real people who have real feelings, fears, and dreams.

The Outcome

– Produced a hit video for Brennan’s social media and YouTube channels, nailing the tone and delivery.

– Turned a single video project into a series of adverts, thanks to the overwhelmingly positive response.

– Struck a perfect balance between professionalism and personality, appealing to both the hearts and minds of the B2B audience.

– Improved Click-through rate of advertising campaigns by 10X just through making content potential customers actually want to watch.

Client Review

“Hussel were exactly what we needed. They delivered a spot-on video that matched our tone and message. We’re so impressed, we’re turning this into a series. Hussel, you’ve got yourself a repeat customer!” – Baneet Grover, Marketing Manager

Conclusion

At Hussel Marketing, we love proving that B2B doesn’t have to be boring. It’s about connecting, engaging, and making your audience feel something real. Want to infuse some life into your B2B campaigns? Give us a shout – we’re all about making business personal.

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

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