Our
Work.
Revamping Storm Right UK’s Online Presence
Storm Right, like many home-improvement companies, had long overlooked the importance of digital marketing.
However, the shift in customer behaviour during 2020-2022, with more people browsing online, spurred them to revamp their website to stay competitive and accessible.
The Challenge
The previous website served merely as an online presence, but Storm Right needed a platform that not only informed visitors about their services but also guided them towards choosing Storm Right for their home-improvement needs.
The Transformation
Our approach for Storm Right was comprehensive and bespoke:
– Bespoke Website Design: Developed a new site reflecting Storm Right’s branding and style.
– Content Overhaul: Crafted extensive content, addressing the limited copy of the previous site.
– Service Showcase: Detailed all services with images from supplier sites and past projects, emphasising service value.
– Customer Journey Focus: Ensured each page directed customers smoothly towards making a purchase, maximising potential ROI for future advertising.
– Team Spotlight: Photographed team members at the client office to build trust and showcase the people behind the business.
– Project Showcase Areas: Included sections for Storm Right to update and showcase ongoing projects, allowing the site to evolve with the business
The Results
– Substantial increase in website traffic and improved appearance in service-specific search results.
– More customer enquiries received online than ever before.
– Sales team now have a robust reference tool for discussions with homeowners.
Client Benefit
The revamped website not only improved Storm Right’s online visibility but also became a valuable asset for the sales team, enhancing customer interactions and service clarity.
Conclusion
At Hussel Marketing, we believe in the power of a well-crafted digital presence.
The transformation of Storm Right’s website is a prime example of how an updated online platform can significantly impact a business’s visibility and operation efficiency.
Ready to bring your website into the modern digital era? Let’s connect and make it happen.
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