Our
Work.

Revolución de Cuba/ Bacardi Advertising Campaign

Valentine’s Day with a twist? Alright, we’ll give it a little go. Hussel were thrilled to be approached by Revolución de Cuba as they decided to take a risk and try something fresh to skyrocket their brand awareness.

The result? A campaign that doesn’t just sell the brand, it sold pure, unadulterated happiness.

The Challenge

In a world where Valentine’s campaigns are as predictable as heart-shaped chocolates, Revolución de Cuba craved something that would cut through the noise. Something real, disruptive, and utterly captivating.

A Risk-Taking Strategy

Why follow the herd when you can lead it? We asked the bold questions: What if you got creative? Took a risk? We did just that, shaking up the Valentine’s norms with a campaign that was all heart and no cliché.

The Disruptive Execution

We crafted a campaign that was more than just an opportunity to film an advert – it was an immersive experience that aimed to surprise and delight. Something that didn’t just catch the eye but captured hearts, turning the usual Valentine’s script on its head.

The Impact

– Our video became the most-watched content on Revs De Cuba’s social channels.

– Drove direct footfall on Valentine’s Day, with clever use of vouchers and promos.

– As an ad, it garnered massive engagement thanks to its creative and relevant approach.

– Skyrocketed awareness for the brand and its Valentine’s events.

– A campaign that led to direct bookings and enthusiastic word-of-mouth promotion.

Conclusion

At Hussel Marketing, we don’t just create campaigns; we create movements.

This Valentine’s special for Revolución de Cuba is the perfect example of just that.

Do you want to make your mark in a world of same-old?

Let’s get disruptive and open the floodgates to brand awareness and customer engagement.

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