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Revolución de Cuba Eurovision – Guerrilla Marketing Stunt

Hussel recently took on a thrilling challenge for Revolución de Cuba: creating an impactful guerrilla advertising campaign during one of the UK’s busiest events, Eurovision.

The Challenge

With Eurovision approaching, Revolución de Cuba sought to capture attention and direct footfall to their location. Our team faced a significant hurdle: all conventional marketing and advertising spaces were already taken (they’d booked up almost a year earlier).

This campaign shows not only our ability to think outside the box and deliver creative solutions under tight constraints, but how we’re willing to skate that grey area and go that extra mile ( even if it means being a little cheeky).

The Creative Solution

Undeterred by the lack of traditional advertising avenues, we decided to innovate. Our bold idea? Utilise reverse graffiti, creating our own advertising space right in the path of Eurovision’s 100,000+ visitors.

Execution

We strategically used spray advertising in over 150 locations along the route between the Eurovision village, Albert Dock and the M&S arena. This approach, while slightly unconventional, allowed us to prominently showcase the Revolución de Cuba brand to a massive audience wherever they went throughout the festivities.

Results

– Successful, unique guerrilla advertising campaign in a high-traffic area.

– Beat logistical challenges to create visible and engaging branding for Revs.

– Achieved significant brand exposure during a major event with creative use of clean-graffiti.

– Successfully avoided security throughout the entirety of laying the ads (they say beg forgiveness > asking permission don’t they?)

Conclusion

Sure, straying a bit into the marketing grey area can often challenge your nerves on occasion and we did have to cheekily sidestep security a few times before the sun came up.

But, we like to think we managed to pull it off!

If you’re looking for an agency that can turn challenges into opportunities through innovative marketing strategies, one that’s not afraid to take risks and love mischief, Look no further than Hussel Marketing.

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

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