Revolución de Cuba & Havana Rum – Experiential “Summer” Carnival

Alright, folks, strap in – things at Hussel Marketing just got a whole lot spicier! A few weeks back, we got the call to whip up some creative genius for Revolución de Cuba to stand out during Eurovision, one of the UK’s mega events.

The Challenge

The client envisioned a sun-drenched scene for the Revolución de Cuba “Summer” Carnival campaign, we pictured it that way too! What a fantastic way to engage a crowd as they spend the days shopping and basking in the sun. However, on game-day, that dream was short-lived to say the least. We found ourselves in the thick of it with none-stop relentless British drizzle (Murphy’s Law eh?), we had to think on our feet to keep the wheels moving.

The Creative Plan

Our concept was a twist on the traditional “push-to-start” style of activation. Set against a backdrop of classic American cars, a samba band, and dancers, we crafted a five-foot Havana Club bottle and complete with an activation switch in central Birmingham, inviting the public to “Switch on Cuban Mode”. Our aim was to create a spontaneous and vibrant carnival atmosphere, capturing the essence of Cuban festivity.

Execution and Solution

Executing this guerrilla-style campaign required the most intricate coordination and adaptability. Despite the unrelenting rain, our team, alongside actors, musicians, confetti cannons, and dancers, truly created an unforgettable carnival experience. The activation was designed to captivate passersby and draw them into an immersive celebration, all captured on camera for social media.

Client Testimonial

“Lewis is my (not so) secret weapon for disruptive PR! The recent activation in Birmingham Bullring was beautifully pulled together. Lewis is professional, enthusiastic, innovative, and keeps brand stakeholders in mind. His passion for marketing brings the stardust to our campaigns.” – Kate Hawkshaw, Brand Marketing Manager


Despite the challenges posed by the weather, the campaign was a resounding success, it:

– Created an engaging and memorable brand activation in an urban setting.

– Successfully adapted to unpredictable weather conditions, maintaining campaign spirit.

– Produced captivating content for digital channels, receiving positive internal feedback.

– Enhanced brand presence and engagement in public spaces.

– Drove direct footfall to visit the bar and try the promotional Havana Rum cocktail.

– Generated copious amounts of UGC and appeared across all social platforms.


This campaign for Revolución de Cuba is an exercise in taking an idea and making it that little more “disruptive”. We could have stopped at having a stand with promotional staff and some nice cars, but instead we chose to run a cool ‘show’ every 30 mins throughout the day involving over 50 people including; dancers, band members, fake security staff, actors and of course those brave enough to flip the switch on the rum bottle (and turned the entire event into an advert the client could use again digitally).

Our approach of flipping the familiar into a fiesta, even in the pouring rain, reflects our passion for creating memorable marketing experiences. If you’re looking to bring your brand to life with creative, impactful campaigns, Hussel Marketing is your go-to agency. Reach out to us to see how we can transform your brand’s story, come rain or shine.

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

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