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M60 Skip Hire Ltd – “The Greatest Tyson That Ever Lived”

Talk about a knockout campaign! “The Greatest Tyson That Ever Lived” for M60 Skip Hire Ltd is up there with our most enjoyable and impactful projects. It’s the ad that turned heads and set the standard in an industry not known for being particularly creative with its advertising.

The Challenge

In the land of industrial business advertising – a realm often plagued with yawn-inducing campaigns – M60 Skip Hire Ltd dared to be different. They wanted buzz, excitement, and a real connection with the community. And that’s where we stepped in.

The Creative Leap

Drawing inspiration from the legendary Dollar Shave Club ads, we dove headfirst into creating something disruptive, something that had never been seen in Bury, especially not in the industrial sector. The aim? Showcase the unique charm of this family-owned business.

The Execution

Armed with a wild script and a guerrilla-style marketing attitude, we captured the essence of M60 Skip Hire in a way that resonates with the community. The result? An ad that’s more than just a sales pitch – it’s an invitation into the heart of the business.

The Impact

– Thousands of organic views across social platforms, even before paid ads kicked in.

– Hundreds of people sharing and raving about the ad on their own social media.

– A click-through rate 10x higher than the industry standard once advertising began.

– A whopping 200% boost in website traffic and an unbelievable increase in sales.

– Significant growth in inbound enquiries increase during the usually ‘quiet period’.

Conclusion

At Hussel Marketing, we believe in creating content that transforms viewers into advocates.

M60 Skip Hire Ltd’s campaign did just that – it was more than just an advert, it was an opportunity to bring the community together and skyrocket brand awareness.

Ready to make your brand the talk of the town? Let’s get disruptive and make magic happen.

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

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