The 4000 Mile AirPod Hunt – Apple Creative Content

At Hussel Marketing, we really do thrive when it comes to transforming challenges and strange ideas into innovative marketing victories. Our approach was is truly highlighted through one of our more recent projects, one that revolved around a unique tale involving a pair of Apple AirPods and our founder just not knowing when to ‘call it quits’.

The Challenge

Hussel’s owner, Lewis, faced an unfortunate incident: his Apple AirPods were stolen during a Qatar Airways layover in Doha. However fast-forward five months, he noticed that his AirPods were actually still connected to his phone. Immediately those creative juices started pumping and a very unique PR stunt was born. What followed was one heck of an unexpected opportunity, as he began hunting down the thief and began his global journey.



The Creative Plan

We sat down and thought “screw it, let’s have some fun” and we decided to turn this every day incident into a marketing opportunity like no other. Our idea was to create original content for Apple by combining the ‘find-my-phone’ features and flying 4000 miles to the Middle East and retrieve his property. This strategy, while not entirely new in concept (heck anyone can film social content), was unique in our storytelling approach and execution. Nobody had ever done this before!

Execution and Solution

Embracing our identity as “disruptive marketing weirdos,” Hussel used the Apple “Find My” feature to track the AirPods’ as they travelled across the globe moving between Qatar to Kathmandu, a Himalayan village, Thailand, and back to Doha. The moment they landed back in Doha … the hunt was on! We hopped a flight at a moments notice and documented the entire journey.


Our campaign achieved impressive results, showcasing the power of creative storytelling in marketing:

– Garnered over 50 global news and press features within the first 24 hours.

– Achieved an estimated 1.26 million views through Press in 24 hours (coveragebook.com).

– Generated more than 40,000 engagements across various social media platforms in three days.

– Accumulated a combined total of over 1.75 million views on Hussel’s owned media channels.

– Multiple new client enquiries from across the globe and two projects signed.

– Executed with a minimal budget.

– ROI of 10/1 through 100% organic content (no advertising spend).

– Total campaign reach exceeded an impressive 3 million views in less than seven days. 


We shout about this project as it showcases how we think, how we act and our values. It’s an exercise in “show not tell”. Anyone can say they’re ‘disruptive, but  Hussel Marketing’s ability to leverage creative and disruptive strategies for impactful marketing, that’s why we exist.

With a modest budget, a fantastic idea and a compelling storytelling, we managed to successfully captured global attention and engagement for our brand.

If you’re seeking to create unique, captivating content that sets your business apart, Hussel is here to infuse our creativity and marketing expertise into your brand. Reach out to Hussel to discuss how we can scale your marketing to the next level

Customer reviews.

We’re not going to sit here and tell you how amazing we are because let’s face it, anyone can pretend they’re the mutts nuts. But we will include a few of the client reviews we’ve received on our journey, hopefully giving you more of an insight into what it’s like working with us.

"It's been a blast working with Lewis and the Hussel Marketing team since the start of 2023. Lewis brings a new dimension, thought process and a level of Marketing expertise that we just don't have in our current business set -up. Lewis has become a welcome extension to our business. Lewis is full of energy & enthusiasm and is clearly passionate about his subject. If you can deal with the pace - I'd fully recommend having this marketing innovator on-board."
Nick Ratcliffe

Marketing Director - FASTSIGNS Manchester

"Hussel were exactly what we were looking for as a think outside of the box marketing agency. Brennan worked with Hussel to produce a video for use as an advert on our social media & YouTube channels. Lewis and his team were fantastic to work with & delivered exactly what we were looking for with the tone & presentation of the video. We've been so impressed with the first video they produced for us that we've decided to turn this into a series of adverts for our company. We're really happy to continue to work with Hussel and produce some compelling but fun content for our customers."
Baneet Grover

Marketing Manager - Brennan Industries

The Hussel team have recently built HM Staffing a new website and we are blown away by the site and the results it's delivering. From the start of the process to the end we had no issues and Lewis was always just a phone call away to help with any questions or changes. Massive thank you to the Hussel Team for building us a website that doesn't just look nice but also converts clients and represents our brand.
Harry Portch

Owner/Director - HM Staffing

Lewis and Hussel is not just another Marketing place. Working with Lewis developed and in time, he felt like family. His ideas are wild and unique and designed to engage and intrigue resulting in 100s of thousands of views if not millions. He ran a cancer awareness campaign for us and created an investor video ad in under a week. The results were stunning and a great showcase of his talent as an artist. I expect huge things for him and his company and expect this to be the start of his firm exploding!!
Jeff Stephens

Owner/Director - Infusion 51a

"Lewis is my (not so) secret weapon for disruptive PR! We've worked on some brilliant brand activations this year with Revoluciòn de Cuba and I can't wait to carry on creating memorable moments, flipping the familiar into a fiesta. Our most recent activation in Birmingham Bullring was beautifully pulled together, the video has been a hit internally and i'm excited for the content to hit our digital channels for guests to see. Lewis is professional, enthusiastic, innovative and I feel confident that he can literally pull anything off we dare to dream up!"
Kate Hawkshaw

Brand Manager - Revolución de Cuba

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